51³Ô¹ÏÍømain building

Creating knowledge for courageous change

The 51³Ô¹ÏÍøbrand promise

What makes a brand?

Our brand positioning defines how we’d like to exist in the mind of our consumers. It is a logical, straightforward definition of the brand that allows for clarity and focus.

Read the full document or watch the video (requires an active 51³Ô¹ÏÍøaccount).

51³Ô¹ÏÍøstudents on laptops

Brand vision

Creating knowledge for courageous change

Student in lab

Brand positioning

For the bold, curious and creative, 51³Ô¹ÏÍøis the comprehensive research University whose enterprising spirit in a vibrant community empowers leaders to tackle grand challenges

51³Ô¹ÏÍøstudents in face-paint

Brand personality

Driven, professional, inclusive, cosmopolitan, welcoming

51³Ô¹ÏÍøstudent event

Brand affiliation

Think Big. Do Good.®