51³Ô¹ÏÍøroyalty record for seventh straight year
For the seventh straight year, 51³Ô¹ÏÍøhas set a new record in annual licensing revenue. Since 2006, 51³Ô¹ÏÍøroyalties have increased 122%, as the Mustangs have gained national prominence.
"Increasing SMU's presence in the Dallas marketplace is among our top goals," said 51³Ô¹ÏÍøA.D. Rick Hart. "This will continue to be a focus of our efforts and we anticipate even more growth in this area."
"There is an increased demand for 51³Ô¹ÏÍømerchandise in the marketplace," said Brad Sutton, 51³Ô¹ÏÍøSr. Associate A.D. for Public Relations and Marketing. "In addition to the 51³Ô¹ÏÍøBookstore (3060 Mockingbird Lane, Dallas, TX 75205) and our powered by Fanatics, our products are available in national chains such as Academy, Albertson's, Bed, Bath and Beyond, CVS, Dick's Sporting Goods, Finish Line, Kroger, Lids, Sam's Club, Sports Authority, Target, Walgreens and Walmart, just to name a few. The Mustang brand is thriving."
Merchandisers and retailers can click to apply for a license or to get more information on SMU's licensing program.